the ask
Smita Chutke, private chef and spice expert, was experiencing rapid brand growth. In addition to a full time job, she was juggling national cooking show appearances and the early stages of her spice company. Time was the constraint, and she needed guidance on how to strategically bring this all together and continue to effectively communicate her message.
the support
Our process began with an intensive brand building session. Once the brand was defined and key tenants identified we had a basis for all other decision-making and strategic planning.
scope included
Brand Positioning
Strategic Planning
Brand Identity
Product Commercialization
Brand Awareness Campaign Development
Licensing & Partnerships
